Discover the opportunity to invest in Fashion & Sustainability in Colombia
Colombian fashion trends
Just by looking at the progress of the fashion industry in Colombia, an investor can discover the beauty of the country. A beauty full of talent that has reached international stages thanks to the creativity of Colombians and the support of a solid and growing economy.
Fashion is not a minor aspect in Colombia, it’s already a relevant part of the national economy and culture. This is why the country has created major events, such as Colombia Moda, which attracts more than 1,700 international buyers, bringing together more than 500 exhibiting brands; and Bogotá Fashion Week, which is "a commercial and promotional platform of the Chamber of Commerce of Bogota (CCB) that seeks to consolidate the city as an international fashion business capital."
In addition, something valuable about these events is that they showcase the national industry novelties and attract businesspeople and investors from other countries so that they can discover the beauty of Colombian creativity.
It also stands out that the country has designers who have conquered the world with their designs. Silvia Tcherassi, Edwing D'angelo, Esteban Cortázar or Humberto Cubides, among others, have reached stages such as the Met Gala and have dressed music celebrities such as Shakira, Madonna and Beyoncé. What happens thanks to the originality and quality of their designs, which shows to the world the beauty of Colombians talent.
On the other hand, Colombia has a declared interest in making its industries sustainable and environmentally friendly. For this reason, a series of initiatives have been created to promote this change.
It’s between these two great axes of the national economy (the fashion industry and sustainability) where sustainable fashion was born inside the Colombian industry. This is a new way of understanding fashion that goes from responsible production to marketing and sustainable consumption, which has already been consolidated in Colombia and is growing worldwide.
Companies betting on sustainable fashion trends
In Colombia there are already large companies that have decided to contribute to the change for a sustainable industry. Many of these companies have adopted sustainable production methods based on environmentally friendly materials and recycled materials, and they have also positioned sustainability as a central part of their brand.
An example of this is Sajú, a Colombian company and ProColombia ally that made a name for itself by creating creatively designed glasses made from recycled materials. It was the combination of that creativity with a sustainable production that boosted Sajú into the domestic and international market.
There are many more companies like this one that are committed to sustainability, including Adriana Capasso, Agua María, Bambula, and many others. These Colombian companies have adopted practices aimed at adapting or mitigating climate change, circular economy and efficient use of natural resources, transforming Colombian fashion to contribute to the global trend of sustainable fashion and creating sustainable clothing.
Slow fashion and circular fashion
Slow fashion and circular fashion are two trends that seek to ensure that garments can be used for a longer time and be reused. This trend is expected to continue in the coming years globally, as consumers are more aware of the negative impact this industry can have on the environment if new practices are not adopted.
Colombia has already joined with its companies to this new way of creating fashion, which gives it an attractive competitive advantage for foreign investors, as it shows its ability to adapt to new trends and the commitment of the country of beauty with the environment.
Benefits of investing in Colombia
If you are interested in investing in Colombia, we want to tell you that the country has open doors for new businesspeople who have already discovered the opportunities offered by the economic sectors nationwide.
Colombia has several incentives for sustainable investments, including income tax deductions and VAT exclusion in certain cases. These incentives, in certain cases, will facilitate the entry into the country for those who want to invest in certain sustainable fashion projects or positioning their company in the country.
In addition, the investors will have the support of entities such as ProColombia, which will advise them and show them the opportunities they can find in Colombia, giving their arrival in the country a higher chance of success.
Do not miss the opportunity to participate in the Colombian fashion industry, a sector that has already enchanted the world in the main fashion stages and has shown what the Colombians talent and creativity can build. Investing in sustainable fashion in Colombia means taking advantage of that talent and participating in the great transformation that industries are undergoing in their production and marketing practices. Find more information about the economic sectors of the country of beauty here.
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