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Whale watching in the Colombian Pacific
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Advantages of the Colombian Pacific region for businesses

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23 of August of 2024

Continuing our tour through Colombia's regions, today we invite you to get to know the Colombian Pacific region. Discover here three business advantages of the region for economic development and international trade, and fall in love with one of the richest areas in biodiversity, with important investment opportunities in the country of beauty. 

1. This region has a unique tourism industry 

On planet Earth, you will not find tourist experiences like those offered by the Colombian Pacific region. Its natural conditions are so unique that they break records, and the experiences offered by nature are fascinating.

Here, the tourism industry has the advantage of having these conditions, which have allowed it to gain relevance within this sector nationwide. This is thanks to the possibility of witnessing events such as whale watching at certain times of the year, an experience that is not available in many other countries of the region.

In addition, the presence of beaches and traditional towns in the area allows tourists to get to know an authentic place.

An example of this is the offer presented in Colombia Travel, where towns such as Nuquí or places surrounded by tropical rainforests such as Bahía Solano stand out.

In addition, cities like Cali and its great festivals add value to the tourist offer. There, tourists dance with the rhythms of the Colombian music with the Petronio Álvarez Festival, which shows the world the beauty of Colombian sounds and dances.

All this makes the tourism industry a business advantage. If you are interested in making an investment in this sector, you will find that the unique characteristics of the Colombian Pacific will offer you competitive advantages over other tourist offers in the region.

Biodiversity and natural resources in the Colombian Pacific.

2. Pacific coasts offer opportunities for businesses

Colombia has a strategic location, which provides great logistical and commercial advantages to companies that come here. The country, located in the heart of the Americas, is the only one in South America with coasts on the Caribbean Sea and the Pacific Ocean.

This has positioned the country as an export platform, with the capacity to take goods to other ports of the region in competitive times. This is also thanks to the port infrastructure that the country has developed. Right in the Colombian Pacific region there are two important port areas responsible for trade in this place of the country. These are: 

  • Tumaco’s port.
  • Buenaventura’s port.

Both ports boost the national economy, giving maritime connectivity to areas located in the interior of the country with ports in places such as the United States and the European Union, among other destinations in the world.

A company that locates its production plant in Colombia will be able to take advantage of this port infrastructure, which will offer connections with other countries in the region.

On the other hand, the fact that Colombia has coasts on the Pacific Ocean has offered the country the possibility of being part of the Pacific Alliance, one of the most ambitious regional integrations in the world, which gives it the possibility of improving the trading processes with other countries that are part of that organization.

Among these are: 

  • Chile: One of the strongest economies in the region. 
  • Mexico: Colombia's third largest trading partner in the world. 
  • Peru: A country with which Colombia has strong trade relations and shares borders.

This is why the Pacific Ocean coastline is an advantage not only for the region but for the whole country. This has opened the doors of the national economy to world markets and will undoubtedly offer advantages to you as an investor in the country of beauty.

Maritime transport.

3. Cities located in the region

The Colombian Pacific has vibrant cities, full of talent with the capacity to offer high-quality services and products. Here are some of the cities that have these qualities.

  • Cali

This is the capital of Valle del Cauca and has a population of more than three million people, which is a representative market for companies of any size. In addition, universities such as the Universidad Javeriana Cali are located here, which stand out nationally and train talent with the ability to offer value-added services. The city also hosts major cultural events that boost the tourism industry in the region.

  • Buenaventura

This is a department inhabited by almost half a million people, which stands out for its infrastructure for trade and transportation of goods. Invest in Buenaventura means participating in this trade and taking advantage of its infrastructure. Like these, there are many other urban hubs in the region that stand out for different aspects, which is another advantage for business here.

Cali’s landscape.

Should I invest in the Colombian Pacific? 

The Colombian Pacific is a vibrant region full of advantages for business. Here, sectors such as commerce, manufacturing, and agribusiness have become engines of the national economy and key players in the sustainable development and the green economy of the country. 

Do not miss the opportunity to invest in the Colombian Pacific and take advantage of the competitive qualities of this region in the country of beauty. 

Related posts

  • Why should you invest in the greater Colombian Caribbean?
  • Discover the opportunities in Colombia through the beauty of its regions
  • Discover the advantages of investing in tourism infrastructure in Colombia 

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