Why Colombian talent is an opportunity for your business?
Colombian economy and industry has been driven by its talent, that has been able to represent the country in the best way within the region and globally.
Thanks to this, Colombia has evolved, and its industry has become more competitive, which has made the country much more attractive to foreign investors.
Here, we will share with you the reasons why the talent of Colombian workers has become an opportunity for companies entering the country and for businesspeople seeking profitable investments in the region.
The education of Colombians
Colombia has a high-level educational infrastructure which ensures having advanced training in many areas, is crucial for Colombia's workforce. This can be seen in the evolution of education nationwide.
Throughout the country's history, several initiatives have been developed to offer more and better education. From educational programs offered through radio stations, such as Radio Sutatenza during the 20th century, to the creation of educational platforms like Platzi, which offers courses not only to Colombians, but also to people from all over the continent, thanks to the connectivity provided by the Internet and the digital transformation in Colombia.
In addition, according to the QS World University Ranking, there are four universities in Colombia that stand out among the best twenty in the entire Latin American continent, including Andes University (in sixth place) and the National University of Colombia (in twelfth place). This makes the country a hub of knowledge within the region, capable of producing highly qualified personnel.
Finally, in the country there are institutions such as SENA, which offers technical training programs. These programs prepare Colombians for jobs that require specialized technical knowledge in different fields and industries.
All this has boosted the talent of Colombians and has given greater value to the work they do, preparing workers to excel in companies anywhere in the world.
Sectors in which Colombians stands out
Colombian talent is diverse and is found in several sectors of the economy. It’s thanks to this that the beauty of Colombia can be felt in every product of Colombian origin that reaches great stages worldwide.
This can be seen in fields such as video game development, a sector in which Colombia actively participates and stands out in international awards thanks to the advanced knowledge and creativity of its developers.
Additionally, in the fashion sector, national talent has reached important stages such as the Met Gala, dressing celebrities recognized worldwide. The same happens in music, thanks to artists such as Shakira, Karol G, J Balvin and many others, who have made the world feel the rhythms born in Colombia.
However, this talent shines not only evident on big platforms, but also in the intricate handicrafts crafted with ancestral techniques, and in the exceptional services Colombians provide around the world, all bearing the seal of quality of the country of beauty.
What businesspeople say
Several managers and businesspeople of large international companies have participated in Why Colombia, the ProColombia podcast that shows how Colombia's beauty drives businesses. They have told us about the experience of their companies in Colombia, and something they all agree on is that one of the main benefits of investing in the country is Colombians’ job talent.
This is the case of companies such as Nestlé. Felipe González, CEO of this company in Colombia, mentioned that he has found an advantage in the country thanks to the talent of the workers, which is accompanied by an entrepreneurial mindset. This combination has contributed to Nestlé's national growth and motivates the company to continue investing in Colombia. (Find the full episode here).
On the other hand, David Uribe, CTO at Oracle Colombia and Ecuador, mentioned: “we have around 1,200 employees as part of the company’s operations. But the best of that is that many of these people not only work for Colombia; many of our employees also offer their services to other countries, such as Mexico, Central America, Peru, and even United States. This is proof of the talent that we have here in Colombia.” (Find the full episode here).
The country’s talent also stands out in the healthcare sector. Ana Dolores Román, Colombia General Manager at Pfizer, mentions that local talent has the capacity to provide services to the entire world for multinational operations. In many cases, this success is the result of young professionals who have driven the company forward. (Find the full episode here).
Finally, Sandra Cabezas, Country President of Novartis, mentions that Colombia is a hub in the region for many aspects of the company, as the country is recognized for innovation and the talent of its workers. (Find the full episode here).
All this is a sample of what various businesspeople have discovered in Colombia. For them, Colombian talent has become an opportunity, and the beauty of Colombia has driven their businesses. Do not stay behind, invest in Colombia and discover the advantages of hiring from this vibrant nation. Position your company in a country that is waiting to welcome you and discover the value of Colombian workers.
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