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  3. Discover why Colombia is a Technology Innovation Hub in Latin America for international companies

Discover why Colombia is a Technology Innovation Hub in Latin America for international companies

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23 of August of 2024

Colombia is a country that innovates and is open to the advances that the world has in technological matters. This has driven the emergence of initiatives in the technology sector and is attractive for international companies wishing to offer goods related to the digital ecosystem, providing greater access to new developments in many industries to domestic companies and clients.

Brands such as Oracle, a company that has been in the country for more than 30 years and is recognized worldwide for specializing in the development of cloud and local solutions, are well aware of this.

David Uribe, Oracle's CTO in Colombia and Ecuador, was on Why Colombia, ProColombia’s podcast that shows how the beauty of our country drives businesses. During our talk with David, he mentioned what Oracle has found in Colombia and the advantages there are in the country for companies like this one. Here are 5 of these advantages.

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1. Colombian talent

Colombian talent is one of the main advantages that multinational companies find in the country of beauty. According to David Uribe, Colombians have the ability to offer services in the region and to countries like the United States, thanks to their preparation and the way they adapt to new technologies.

This is why, in Colombia, talent also participates in the digital ecosystem and offers new solutions in fields such as artificial intelligence and digital clouds, like the ones companies such as Oracle develop worldwide.

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2. Connectivity in Colombia

Colombia is one of the countries that has made the most progress in its Internet connectivity in the region. Proof of this is the number of submarine cables that connect the country. With more than a dozen of these cables, the country stands out in the region for its infrastructure.

In addition, with the arrival of 5G, the country has become more attractive for companies such as Oracle. As mentioned by David Uribe, this is one of the reasons why the company remains in Colombia and a factor that motivates them to continue investing. This makes this factor an advantage that the country of beauty has for foreign investors.

Man making technology investment in his cellphone.

3. Education in Colombia 

Colombia has 4 universities in the top 20 of the best universities in Latin America, according to the QS World University Rankings. In addition, there are educational institutions, such as SENA, which offers technical education to Colombian workers in different fields of knowledge. 

Moreover, thanks to Colombia's connectivity, Colombians have access to educational platforms, such as Platzi or LinkedIn Learning, which have students all over the country. 

This gives Colombian professionals greater knowledge in topics such as artificial intelligence and prepares them in different fields of technology ecosystem to stand out among workers in the region and around the world.

The preparation of Colombians is another advantage that the country of beauty has, as it gives greater peace of mind to a company that wants to find personnel who understand the latest technological advances and who can offer services in other countries around the world.

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4. Colombia is open to change

As David Uribe mentions, Oracle has found in Colombia several companies interested in the innovative solutions offered by the company. An example of this occurs with the integration of Artificial Intelligence in the cloud services offered by the company.

Thanks to the information collected by Oracle in its cloud, the company is able to offer personalized answers to companies that use its artificial intelligence. Using Oracle’s AI means avoiding the risks of exposing confidential information to other artificial intelligences when a business is making queries.

Companies can use Oracle's Artificial Intelligence, taking advantage of new advances available in the Colombian technology market. This, knowing that Oracle already has knowledge about the operation of the company and avoiding the risks that may other tools with which there is no previous confidence agreement.

According to David Uribe, his company has found a significant acceptance in Colombia for the use of these technologies, which means that the country can be considered as one that is open to innovation and new offers that are available in the technology market, which is an advantage for companies seeking to innovate in the region.

Man creating a digital cloud.

5. The experience

Colombia already has significant experience in innovation. Companies such as Oracle have been in the country for more than 3 decades, and this is just one of thousands that use technological solutions in the goods they offer. 

In Colombia we have examples such as Rappi and Platzi, among many other companies, that focus on technological innovation and digital business transformation to provide a better service, becoming more competitive and gaining millions of users in the country of beauty.

Man using a computer.

Don't miss this opportunity 

These are only 5 of thousands of advantages that Colombia has as an innovation center in technology. The country is ready to adopt new technological advances and to receive companies that have decided to develop a digital transformation in Latin America and invest in Colombia to achieve it. 

Do not miss the opportunity to invest in one of the largest economies in the region and enter a country that is waiting to give you a warm welcome. If you are interested in topics such as the Oracle success story in Colombia, find the full episode here.

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