COSMETICS AND PERSONAL CARE
Colombia is an ideal destination for investment in cosmetics and personal care products, thanks to its history as a producer and exporter, its geographic position that makes it an ideal center for production and distribution, its large market with high consumption levels, and its ecosystem of state agencies, guilds, and associations.
Colombia has a long history producing and exporting cosmetics and personal care products in the region. The country offers a consolidated market with high levels of consumption and is considered a regional distribution platform, thus making Colombia an ideal foreign investment destination for the cosmetics and personal care sector. Besides, Colombia’s varied business network and wide range of natural ingredients meet the international market’s needs.
Colombian exports of cosmetics and personal care products (USD millions)
Source: DANE–DIAN
COLOMBIA IS AN IMPORTANT AND GROWING DOMESTIC MARKET
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The domestic market for cosmetics and personal care products in Colombia is large. In 2024, sector sales are estimated to have reached USD 3,279 million, with skin care, fragrances, and hair care being the categories with the highest market share. Euromonitor International
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Its development has shown a growing trend in recent years, and on average, sales of cosmetics and personal care products in Colombia are expected to grow by 6.1% between 2024 and 2029. Euromonitor International
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Direct sales, hypermarkets, supermarkets, and specialized beauty stores are the main sales channels in Colombia.
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The diversity of ethnicities, ages, and hair genotypes supports a diversified product offering in the country.
THE SECTOR HAS HIGH POTENTIAL FOR THE DEVELOPMENT OF NATURAL INGREDIENTS
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Colombia has broad access to sources for the development of natural ingredients. Thanks to its biodiversity, the country is implementing a strategy to promote the development of cosmetics based on natural ingredients.
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Colombia already has a dynamic industry focused on the production, research, and development of natural ingredients.
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In 2024, sales of natural ingredients reached 6,578 tons, and sales are expected to grow at an average rate of 5% over the coming years.
AS AN EXPORT PLATFORM, COLOMBIA IS COMPETITIVE FOR THE AMERICAS
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Colombia has consolidated itself as a cosmetics production hub in Latin America to serve the region.
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In 2024, Colombian exports of cosmetics and personal care products grew by 16%, reaching USD 889.5 million. The main exported subsector was cosmetics.
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Colombia has preferential tariff access for exports to more than 20 markets in the region.
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Colombian cosmetics exporters are capable of offering solutions for different marketing strategies, such as retail, professional channels, and private labels.
CONDITIONS ARE FAVORABLE FOR THE PRODUCTION OF INGREDIENTS AND FINAL PRODUCTS
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Human capital is high quality, readily available, and cost-competitive.
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Public utility services have favorable costs.
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The Free Trade Zone regime reduces production costs.
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Distribution channels are extensive.
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Colombia has excellent logistical connectivity with the region due to its geographic location.
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Trade associations effectively support the growth of the sector. Chambers of Commerce.
THE COSMETICS AND PERSONAL CARE SECTOR IN COLOMBIA REPRESENTS A BROAD RANGE OF INVESTMENT OPPORTUNITIES
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Construction of production and logistics centers to supply the growing Latin American market.
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