Investment in
Cosmetics and Toiletries

Cosmetics and Toiletries Investment in Colombia



Latin America represents 13.2% of the world market of cosmetics and toiletries and will grow at an annual average of 3.6% to 2021, surpassing the estimated growth of this sector worldwide (2.6%).

  • Colombia is the third largest market in cosmetics and personal care products in South America after Brazil and Argentina.
  • Local consumption of cosmetics in Colombia reached USD 3.144 million in 2017. This figure exceeds that of countries like Peru (USD 2.242 million) and Ecuador (USD 1.272).
  • Availability of skilled labor for research and production, with more than 140,000 professionals and technicians available for the cosmetics and toiletries sector.
  • From Colombia you can access market of nearly 800 million consumers with an average per capita consumption of more than USD 150 per year.
  • Diversity in natural wealth: Colombia is part of the 17 mega-diverse countries of the world, positioning itself as a global power production of natural ingredients for the cosmetics industry.


These are some of the reasons for investing in the Cosmetics and Toiletries sector. We invite you to find out in detail more reasons to consider investment projects in Colombia.

Download here:

Investment in Cosmetics and Personal Care 20164.21 MB

Investment Opportunities

  • Construct production centers for supplying the growing domestic and regional market.
    Establish research centers for the development of cosmetics based of natural ingredients, taking advantage of tax incentives established by the National Government for innovative research and development projects and Colombia's biological diversity and extensive range of flora.


We invite you to learn about the main regions that offer investment opportunities for the cosmetics and toiletries sector:

  • Atlantico
  • Bogotá
  • Valle del Cauca

Success Stories

  • UNILEVER: With a reinvestment of US $ 60 million, Unilever developed in Palmira, Valle, the most modern industrial complex in the world in the production of powder detergents. The company invested between 2011 and 2014 of US $ 100 million in Colombia, including a personal care plant; and a logistics operations center for the Andean region.


These are only some of the reasons to invest in the Cosmetic and toiletries industry, we invite you to learn in detail about these and more reasons to make Colombia the destination for your projects.

Investment Specialist: Manuel Salgado: This email address is being protected from spambots. You need JavaScript enabled to view it.


At PROCOLOMBIA we cater to international companies, large enterprises and foreign government agencies interested in investment in Colombia.

Due to the nature of our activities, we do not attend to individual or personal investment requirements.

We suggest you review our Frequently Asked Questions on Investment in Colombia before you send us your inquiries.

If you are a corporate investor, please fill in our contact form.

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