A new app and a digital magazine help promote the country as an investment destination


PROCOLOMBIA launches its new tablet application and its digital magazine to promote the country as an investment destination

PROCOLOMBIA launched two new digital tools that will allow global investors to know in depth the country’s foreign investment opportunities that are aimed at employment generating sectors.

The first tool illustrates the competitive advantages of every region in the country, the economic improvements of the last decade, their integration to the global market through free trade agreements and the Government's commitment towards development.

This app enables users to browse interactive maps, photo galleries and play videos. Users can download it in the Apple App Store as "Invest in Colombia docs".

The second tool is a digital magazine called "Invest in Colombia" - with versions in English, French and Spanish – that will serve as guide and reference point to entrepreneurs who are looking to find opportunities across the country.

The first issue is an invitation to do a regional deep dive and its development outlook; some of the reasons Spanish companies are investing in Colombia, why Medellin is considered the most innovative city in the world, the advantages of the Pacific Alliance and the interest the Japanese multinational Furukawa had to leverage the country as an exporting platform.

The president of PROCOLOMBIA, Maria Claudia Lacouture said that through the app and the magazine, "investors will know more about the dynamics of the Colombian economy, the reasons why the middle class is on the rise, the commercial integration process, the success stories of foreign companies in the country among other benefits that have ranked Colombia the second investment destination in the world according to the Foreign Direct Investment Association".

The contents of "Invest In Colombia" are part of PROCOLOMBIA’s strategy to innovate through technological tools and the creation of value-added content in order to attract foreign direct investment to those sectors that are a source of job creation.

As of now, the magazine and the application are available in the App Store and will soon become available in other platforms. your social media marketing partner

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