The company Beurer has arrived in Colombia to invest in the healthcare sector
Health and wellness have proved their importance amidst the 2020 crisis. The push for vaccine development and adaptation of healthcare systems in response to the pandemic has the whole world working towards the sector’s improvement. In Colombia, investing in healthcare looks promising.
The arrival of Beurer in 2020 added a notable member to the growing number of German companies choosing the region of Bogotá to invest in the healthcare sector. In August of 2019, the company B. Braun opened a new factory for the manufacture of surgical sutures, adding strength to their operation for exportation. Beurer has contributed to create job opportunities, while investing one million dollars during the first three years of operation.
This investment is destined for the opening of new offices and exhibition rooms in Colombia’s capital city, Bogotá. The company is also adding at least 40 employees to its team. Thanks to these investments the distribution of specialized products for prevention and diagnosis will be largely improved.
Health sector in Colombia
Colombia is an attractive target for companies in the healthcare sector, as they can access 13 free zones with significant economic incentives and a variety of opportunities in healthcare services. For example, the level of sales in this area is currently higher than the regional average. In addition, the benefits of investing include tax-free import for machinery and supplies, exceptions for exportation and access to the free-trade agreement network as ProColombia states.
According to the Business Monitor International, Colombia is the third-biggest market for medical devices in Latin America.
Predictions for the Healthcare sector around the word
According to Deloitte’s 2020 Global Health Care Outlook, spending in the healthcare sector is expected to increase globally by 5 percent of compound annual growth rate for the 2019–2023 period (compared with 2.7 percent in 2014–2018) and, except for North America, the average spending growth in healthcare will be increasing. As a consequence of the COVID-19 crisis, international trade is relocating to a regional model. In this context, to invest in Colombia also means taking advantage of its location within the Americas.
Trends from 2019 Deloitte’s global health care consumer survey showed how consumers are changing their perception of healthcare and wellness. People have increased interest in this aspect of their lives, and have moved from a passive-patient position to become active consumers analyzing their choices. For example, accessing information, products and medical devices to track and control different types of diseases.
Healthcare providers are increasingly adapting to support people in their health management, and individuals are devoting more resources (time, energy, and money) towards building better health conditions. Medical devices and the provision of health data by the patients are also necessary as virtual health services and technologies are taking the lead, building health strategies and managing populations health.
Colombia’s healthcare sector is an attractive destination for health tourism and offers high-quality investment opportunities. Find here more reasons to invest in this sector.