Skip to main content
Menu: Transversal
  • Exports
    • Colombia Trade
    • Export Route
    • Opportunities in Real Time
    • Exportable Offer Catalogue
    • Colombia Exports Services
  • Investment
    • Invest in Colombia
    • Opportunities Map
    • Legal Guide
    • Legal Directory
  • Tourism
    • Vacations
    • Meetings
    • Entrepreneurs
    • Feel the rhythm
  • Colombia country brand
    • Colombia.co
    • News
    • Visit Colombia
    • Colombia Country Brand
letter
Header
  • Exports
    • Colombia Trade
    • Export Route
    • Opportunities in Real Time
    • Exportable Offer Catalogue
    • Colombia Exports Services
  • Investment
    • Invest in Colombia
    • Opportunities Map
    • Mapa de oportunidades
    • Legal Guide
    • Guía legal
    • Legal Directory
  • Tourism
    • Vacations
    • Meetings
    • Entrepreneurs
    • Feel the rhythm
  • Colombia country brand
    • Colombia.co
    • News
    • Actualiadad
    • Visit Colombia
    • Visita Colombia
    • Colombia Country Brand
    • Marca Colombia

Invest in Colombia

Invest in Colombia
Main navigation
  • Home
  • Why Colombia?
  • Investment Sectors
    • Agricultural products & Food production
      • Processed foods
      • Cocoa, by-products and chocolate
      • Fruits and vegetables
      • Palm industry
      • Livestock
      • Commercial plantation forests
    • Energy
      • Conventional energy
      • Renewable energy
    • Private equity and venture capital
      • Private equity funds
      • Venture capital
    • Infrastructure
      • Energy, transmission and telecommunications network
      • Social and sanitary infrastructure
      • Transport infrastructure
    • Hospitality and tourism infrastructure
      • Hospitality and tourism infrastructure
    • Real Estate
      • Real Estate
    • Manufacturing industries
      • Aeronautic
      • Automotive
      • Cosmetic and personal care
      • Packaging
      • Fashion industry
      • Petrochemical industry
      • Construction materials
    • Healthcare services and life sciences
      • Medicinal and cosmetic cannabis
      • Pharmaceutical sector
      • Healthcare services
      • Clinical Trials Industry in Colombia
    • Information technology and creative industries
      • Audio-visual and entertainment
      • Data Centers
      • Shared Services Centers
      • Outsourcing of Services BPO
      • Software and IT Services
  • How to Invest
    • Investment incentives
      • Legal and tax incentives
      • Free Trade Zones
    • Taxes in Colombia
    • How to establish your company at Colombia
      • Hiring a workforce in Colombia
      • How to buy real state
      • How to incorporate your company
      • Visas and migratory regulation
    • How to import
  • Articles and Assets
    • Articles
    • Documents and white papers
    • Top investment opportunities
      • Investor
      • Colombian companies
  • EN
  • ES
lsearch
Sign in
  • Sign in
  • Create account
Choose your profile

Welcome, please choose the profile that best suits your business to login or register.

Colombian Companies Investor
  • EN
  • ES
Navegación principal
  • Home
  • Why Colombia?
  • Investment Sectors
    • Agricultural products & Food production
      • Processed foods
      • Cocoa, by-products and chocolate
      • Fruits and vegetables
      • Palm industry
      • Livestock
      • Commercial plantation forests
    • Energy
      • Conventional energy
      • Renewable energy
    • Private equity and venture capital
      • Private equity funds
      • Venture capital
    • Infrastructure
      • Energy, transmission and telecommunications network
      • Social and sanitary infrastructure
      • Transport infrastructure
    • Hospitality and tourism infrastructure
      • Hospitality and tourism infrastructure
    • Real Estate
      • Real Estate
    • Manufacturing industries
      • Aeronautic
      • Automotive
      • Cosmetic and personal care
      • Packaging
      • Fashion industry
      • Petrochemical industry
      • Construction materials
    • Healthcare services and life sciences
      • Medicinal and cosmetic cannabis
      • Pharmaceutical sector
      • Healthcare services
      • Clinical Trials Industry in Colombia
    • Information technology and creative industries
      • Audio-visual and entertainment
      • Data Centers
      • Shared Services Centers
      • Outsourcing of Services BPO
      • Software and IT Services
  • How to Invest
    • Investment incentives
      • Legal and tax incentives
      • Free Trade Zones
    • Taxes in Colombia
    • How to establish your company at Colombia
      • Hiring a workforce in Colombia
      • How to buy real state
      • How to incorporate your company
      • Visas and migratory regulation
    • How to import
  • Articles and Assets
    • Articles
    • Documents and white papers
    • Top investment opportunities
      • Investor
      • Colombian companies
Síganos:
Invest
now!
Cosmetics Industry.
Breadcrumb
  1. Home
  2. Articles and assets
  3. Articles
  4. Colombian cosmetics industry and their commitment to sustainability

Colombian cosmetics industry and their commitment to sustainability

Cosmetics and personal care
Articles
Share
  • Twitter
  • Facebook
  • Linked in
13 of January of 2023

The Colombian cosmetics industry has demonstrated its commitment to sustainability through actions aimed at the search for and implementation of sustainable raw materials, a necessary approach for a current market in which consumers are increasingly environmentally conscious and, therefore, make their purchasing decisions taking into account the origin of the products and the materials used to manufacture them. Thus, the industry has focused on the intended use and optimization of natural resources, producing sustainable raw materials that help mitigate traditional production's impact on the environment and betting on working models aligned with the UN SDGs (Sustainable Development Goals). Such actions not only pave the way for the industry to keep up with global trends around sustainability but also represent an added value in terms of competitiveness and attracting FDI.

State of the cosmetics industry: figures, projections, and new realities

Due to COVID-19, the global cosmetics industry, growing between 4% and 5.5% in previous years, fell by 8% in 2020. After the crisis, the sector (estimated at US$288 billion) recovered with a growth of 8% in 2021 and gained back the lost ground with optimistic projections for 2022 and the following seven years, according to Statista figures. In Colombia, in terms of beauty and grooming products, the spending figure reached US$323 million in the previous year, according to information from Raddar, a consumer consulting firm. According to ANDI data, Colombia ranks fourth in sales of makeup and cosmetics in Latin America. The beauty sector in the country, which includes cosmetics, is expected to grow by 11.6% in the coming years, and, in addition, by the end of 2022, the cosmetics segment will total US$69 million.

The cosmetics industry.

With the reactivation also came a radical change in analog methods. The industry globally bet heavily on migrating to digital environments, focusing much of its efforts on monetizing its sales channels by e-commerce and connecting with new audiences to move face-to-face experiences to the virtual world, trying to find the digitally native audiences and reach them where they are. In this sense, leading brands such as Clinique or Dior have taken steps towards the new reality of the metaverse, betting on strategies such as NFT giveaways in their social networks or launching digital makeup collections. In Colombia, brands such as Krika Cosmetics are not only developing apps so users can shop and access tutorials and courses but also working to implement product recognition technologies with AI.

Colombian cosmetics industries and their commitment to sustainability

The cosmetics sector in Colombia, in addition to standing out in terms of figures in the region, is leading strategies and processes to shift towards sustainable alternatives that contribute to reducing environmental impact. Globally leading companies such as L'Oréal have projected that, by 2030, 95% of the materials used in their products will be of natural origin. In line with this trend, Colombian brands such as CaryO and Green Andina Colombia are developing innovative and responsible raw materials throughout their process from resources such as the Cacay tree, an ancestral tree of the Colombian Orinoco, or aromatic plants and fruits. Also, the Colombian industry is positioning and marketing cosmetics made with raw materials and derivates of flagship agricultural products, such as avocado oil or cocoa seed butter.

On the other hand, companies such as Genomma Lab or Natura operating in Colombia are committed to sustainability through strategies like the implementation of sustainable raw materials from plants (even developing entirely vegan product lines), the use of recycled material in packaging, the commitment to the absence of microplastics in rinse-off products, the transformation of its soap formulas to vegetable-based formulas and the use of organic alcohol for perfumery, in addition to being aligned with the SDGs for 2030 by articulating them in its operation and working to achieve clean and environmentally friendly manufacturing processes. Similarly, the country promotes cosmetics free of animal testing through Law 2047 of 2020, which prohibits experimenting, importing, manufacturing, or marketing cosmetic products, their ingredients, or combinations tested on animals, which attests that the commitment of the Colombian cosmetics industry covers all fronts.

Impact on the environment.

As the cosmetics industry has a high environmental impact, given that, for example, a significant amount of the ocean's polluting particles come from their products, the commitment to the transition to measurable environmental inputs, processes, practices, and, above all, objectives is of vital importance. Fortunately, Colombia is already taking firm steps in this direction.

Articles related

13 of January of 2023
Cosmetics and personal care
Cosmetics Industry.

Colombian cosmetics industry and their commitment to sustainability

13 of December of 2022
Opportunities
Modernizing the production plants in Colombia.

Foreign companies invest in modernizing and expanding their production plants in Colombia

24 of November of 2022
Information technology and creative industries
Sustainability projects in Colombia.

Alternative projects and initiatives around sustainability in Colombia

21 of November of 2022
Real Estate
Investing in commercial real estate in Colombia.

Commercial real estate in Colombia: A strong investment alternative

21 of November of 2022
Investment incentives
Companies that trust in Colombia.

Companies and investors that trust in Colombia

Pre Footer
  • About Procolombia
  • Ministries and Embassies
  • Regional Information
  • Documents and White papers
Procolombia
Colombia Co
Procolombia
Colombia Co
  • Calle 28 No 13A - 15 Floor 35-36 Bogotá - Colombia
  • PBX: +57 601 5600100 - Fax: +51 601 5600104
  • Monday through Friday 8:30 a.m. - 5:30 p.m.
Footer
  • Citizen Services
  • Complaints
  • Contact Us
  • Work with us
  • Sustainability Report
Síganos:
Footer Final
  • About this site
  • Terms of use
  • Personal Data Protection
Síguenos:
X
  • Create new account
  • Request new password