Skip to main content
Menu: Transversal
  • Exports
    • Colombia Trade
    • Export Route
    • Opportunities in Real Time
    • Exportable Offer Catalogue
    • Colombia Exports Services
  • Investment
    • Invest in Colombia
    • Opportunities Map
    • Legal Guide
    • Legal Directory
  • Tourism
    • Vacations
    • Meetings
    • Entrepreneurs
    • Feel the rhythm
  • Colombia country brand
    • Colombia.co
    • News
    • Visit Colombia
    • Colombia Country Brand
letter
Header
  • Exports
    • Colombia Trade
    • Export Route
    • Opportunities in Real Time
    • Exportable Offer Catalogue
    • Colombia Exports Services
  • Investment
    • Invest in Colombia
    • Opportunities Map
    • Mapa de oportunidades
    • Legal Guide
    • Guía legal
    • Legal Directory
  • Tourism
    • Vacations
    • Meetings
    • Entrepreneurs
    • Feel the rhythm
  • Colombia country brand
    • Colombia.co
    • News
    • Actualiadad
    • Visit Colombia
    • Visita Colombia
    • Colombia Country Brand
    • Marca Colombia

Invest in Colombia

Invest in Colombia
Main navigation
  • Home
  • Why Colombia?
  • Investment Sectors
    • Agricultural products & Food production
      • Processed foods
      • Cocoa, by-products and chocolate
      • Fruits and vegetables
      • Palm industry
      • Livestock
      • Commercial plantation forests
    • Energy
      • Conventional energy
      • Renewable energy
    • Private equity and venture capital
      • Private equity funds
      • Venture capital
    • Infrastructure
      • Energy, transmission and telecommunications network
      • Social and sanitary infrastructure
      • Transport infrastructure
    • Hospitality and tourism infrastructure
      • Hospitality and tourism infrastructure
    • Real Estate
      • Real Estate
    • Manufactoring industries
      • Aeronautic
      • Automotive
      • Cosmetic and personal care
      • Packaging
      • Fashion industry
      • Petrochemical industry
      • Construction materials
    • Healthcare services and life sciences
      • Medicinal and cosmetic cannabis
      • Pharmaceutical sector
      • Healthcare services
    • Information technology and creative industries
      • Audio-visual and entertainment
      • Data Centers
      • Shared Services Centers
      • Outsourcing of Services BPO
      • Software and IT Services
  • How to Invest
    • Investment incentives
      • Legal and tax incentives
      • Free Trade Zones
    • Taxes in Colombia
    • How to establish your company at Colombia
      • Hiring a workforce in Colombia
      • How to buy real state
      • How to incorporate your company
      • Visas and migratory regulation
    • How to import
  • Articles and Assets
    • Articles
    • Documents and white papers
  • EN
  • ES
lsearch
  • EN
  • ES
Navegación principal
  • Home
  • Why Colombia?
  • Investment Sectors
    • Agricultural products & Food production
      • Processed foods
      • Cocoa, by-products and chocolate
      • Fruits and vegetables
      • Palm industry
      • Livestock
      • Commercial plantation forests
    • Energy
      • Conventional energy
      • Renewable energy
    • Private equity and venture capital
      • Private equity funds
      • Venture capital
    • Infrastructure
      • Energy, transmission and telecommunications network
      • Social and sanitary infrastructure
      • Transport infrastructure
    • Hospitality and tourism infrastructure
      • Hospitality and tourism infrastructure
    • Real Estate
      • Real Estate
    • Manufactoring industries
      • Aeronautic
      • Automotive
      • Cosmetic and personal care
      • Packaging
      • Fashion industry
      • Petrochemical industry
      • Construction materials
    • Healthcare services and life sciences
      • Medicinal and cosmetic cannabis
      • Pharmaceutical sector
      • Healthcare services
    • Information technology and creative industries
      • Audio-visual and entertainment
      • Data Centers
      • Shared Services Centers
      • Outsourcing of Services BPO
      • Software and IT Services
  • How to Invest
    • Investment incentives
      • Legal and tax incentives
      • Free Trade Zones
    • Taxes in Colombia
    • How to establish your company at Colombia
      • Hiring a workforce in Colombia
      • How to buy real state
      • How to incorporate your company
      • Visas and migratory regulation
    • How to import
  • Articles and Assets
    • Articles
    • Documents and white papers
Síganos:
Invest
now!
scientist pipetting with hands
Breadcrumb
  1. Home
  2. Artículos y Herramientas
  3. Artículos
  4. Challenges and investment opportunities in eHealth sector

Challenges and investment opportunities in eHealth sector

Healthcare services
Newsletter
Share
  • Twitter
  • Facebook
  • Linked in
02 of April of 2019

The use of technology to optimize and modernize processes, in order to provide an improved service for consumers, is known as 'digital transformation'. The trend has permeated every sector of the economy. Healthcare is no exception.

Colombia has paved the way for the utilization of health technology through initiatives such as the National Human Talent in Health Registry (RetHUS), support for start-ups providing services in this sector, and hosting important healthcare and technology-related events, such as Meditech.

Although these initiatives represent a step in the right direction, eHealth still faces significant challenges in Colombia, according to Minister of Health and Social Protection, Juan Pablo Uribe.

"We need change to prevent the system stagnating," he said, during his speech at the 2018 Exponential Transformation: A Health Sector Challenge forum. "I wonder where the elements are that would allow technology to develop in Colombia on a massive scale, enabling us to meet our requirements with low costs, and reap the many benefits. Our challenge is to ensure these new technologies also reach the small towns, which are far from big cities."

The chance to improve healthcare coverage through technology is just one of the factors that make eHealth an important investment opportunity. Demographic changes, as well as an increase in Colombian's life expectancy (currently 75.4 for men and 81.1 for women) have forced healthcare institutions to adopt more efficient processes. Innovative technology has an important role to play in the sector's transformation.

Learn the benefits of choosing Colombia as an investment destination

Technology to ensure personalized medical attention

"The world's health systems are finally revolving around people: patients, families and citizens, who require more and more prevention and promotion in order to avoid illness," says Santa Fe Clinical Foundation director Henry Gallardo. "At the same time, these systems are concerned with better clinical outcomes, more appropriate technologies and robust information systems that allow them to work throughout the continuum of care."

The development of technologies focused on service provision tailored to each patient has therefore become an important investment opportunity. Colombia has eHealth startups, such as X-rol Telemedicina, which are constantly interested in receiving capital in order to leverage growth.

Big Data, predictive and preventive models

The sector's new paradigm will be based on value, according to The Economist Intelligence Unit's global health editor, Martin Koehring. "That means increasing the best positive result at the lowest possible cost," he said. "In the past it was about proving that a medicine was a safe, efficient and effective treatment, regardless of cost. Today, we look at cost effectiveness. That's why data is important."

There are opportunities for investors interested in predictive and preventive models, according to Coosalud corporate affairs director Natalia Largo Gonzales. "Self-care is smarter, thanks to mobile devices and new technologies," she said. "Patients can self-diagnose and instantly receive accurate information. Services can be provided anywhere, not necessarily person-to-person, and virtual care circles can be created."

Meditech

Investors interested in finding out more about the products, services and developments in the medical industry, can participate in Meditech, a health fair that represents one of the main business platforms for healthcare in the region. Companies can identify opportunities for commercial exchange, strategic alliances and investments, with a view of transforming the sector.

The development of applications and wearables, as well as the creation of optimization systems for health services through the Internet, are attracting the attention of investors worldwide. Investing in eHealth start-ups represents a transformation of the sector, with the goal of increasing coverage and providing a service that improves the quality of life.

Articles related

15 of January of 2021
Imagen de la bandera de Colombia, al respaldo se encuentra Cartagena

Colombia, a competitive country for foreign investment

28 of October of 2020
Colombia unveils plan to boost foreign investment, multinational relocations

Colombia unveils plan to boost foreign investment, multinational relocations

28 of October of 2020
Valle del Cauca, Colombia

Nearshoring from Valle del Cauca, an opportunity for US companies looking to relocate

28 of October of 2020
Colombia lleva su oferta tecnológica al Mobile World congress 2017

Colombia takes its technological offer to the mobile world congress 2017

27 of October of 2020
Software and IT Services
Softbank de Japón invierte US$ 1.000 millones en app colombiana Rappi

Japan’s SoftBank Invests US $1 Billion in Colombian Delivery Startup Rappi

Colombia Investment Summit 2020

Colombia Investment Summit 2020

October 07-09
Is the most important event in Colombia aimed at attacting Foreign Direct Investment
The Latin American Real Estate Web Meeting

The Latin American Real Estate Web Meeting

December 8th & 9th
The aim of this Web Meeting is to connect real estate, family offices, institutional investors, and other industry professionals across Latin America and the world.
Pre Footer
  • About Procolombia
  • Ministries and Embassies
  • Regional Information
  • Documents and White papers
Procolombia
Colombia Co
Procolombia
Colombia Co
  • Calle 28 No 13A - 15 Floor 35-36 Bogotá - Colombia
  • PBX: +571 5600100 - Fax: +571 5600104
  • Monday through Friday 8:30 a.m. - 5:30 p.m.
Footer
  • Citizen Services
  • Complaints
  • Contact Us
  • Work with us
  • Sustainability Report
follow us:
Footer Final
  • About this site
  • Terms of use
  • Personal Data Protection
Síguenos: